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SEO Manager

My client is looking for an experienced SEO Manager to join their Digital team.
This newly created role will be responsible for bringing the SEO function in-house and delivering SEO improvements for the brand across multiple websites.

• Execute website improvements including written content improvements, content publication, meta-data optimisation and image optimisation
• Work with support networks within the business, such as technical support teams to execute technical fixes to websites
• Engage with, and interpret, data from reporting platforms on website performance
• Pro-actively seek opportunities to make site improvements based on analytics insights as well as industry best-practices
• Work with and support brand stakeholders in executing brand digital strategies on-site and in other owned digital platforms

• Strong experience in website content and online marketing copywriting
• Understanding and ability to follow brand guidelines on tone of voice
• Strong understanding of website management principles
• Understanding of principles behind Search Engine Optimisation (SEO)
• Strong use of CMSs (content management systems)
• Strong understanding of Google Analytics and/or similar website tracking technologies
• Use of Google webmaster console
• Understanding of project management principles and a strong drive to deliver results

• Experience of generating and managing XML sitemaps
• Umbraco CMS experience a plus
• Use of SEO industry standard toolsets such as Screaming frog and Majestic a bonus
• Knowledge of website user-experience best practises and conversion rate optimisation techniques