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SEO Manager

One of the UK’s leading worldwide travel companies who specialise in creating tailor-made holidays is looking for an expert SEO Manager to join their team and support the continued growth of their travel brands.
 
You will be working collaboratively with a team of developers, product and insights managers, strategic and marketing team members.
 
Role
• Define, develop and execute an SEO strategy (on-page & off-page SEO) and work with internal teams and external 3rd party agencies to drive traffic & new customer acquisition to meet forecast.
• Manage stakeholder expectations and demonstrate a deep understanding of the technical aspects of domain authority and the use of effective link-bait and outreach strategies, run on-site obstacle reports and make recommendations as to improvements that can be made to a site’s rankings.
• Manage SEO roadmap across technical SEO, onsite optimisation, content creation and link building, as well as run regular audits and performance reviews.
• Work collaboratively with SEO-focused content marketers, in-house developers and UX professionals to deliver the roadmap.
• Develop and track SEO specific KPIs to monitor performance and understand which initiatives drive revenue and influence customer behaviour, e.g. visibility, indexing and ranking.
• Work closely with the website development team to implement technical and onsite SEO best practice.
• Leverage and build relationships with clients, their content agencies, and external experts to improve outreach and link building activities.
 
Skills
• Demonstrable experience of strategic and hands-on SEO, covering content, on-site, outreach and tactical SEO strategies in ultra-competitive sector. (travel ideally)
• Experience of managing large SEO budgets to positive ROI and profit levels.
• Demonstrable track record of developing and executing advanced outreach strategies (guest posting, link-bait, content, PR, social media) leading to noticeable improvement in organic rankings. 
• Strong technical SEO experience. (meta tags, sitemaps, redirects, geo-targeting, domains management, hosting / DNS configuration, schema.org, etc.)
• Strong SEO content skills. (copywriting, understanding the value of content for SEO, KW density, etc.)
• Tactical SEO experience. (micro-sites, long-tail optimisation, etc.)
• Working knowledge of seasonality in travel calendar with understanding of how key seasonal peaks impact SEO.
• Understanding of CMSs and front-end technologies (HTML, CSS, JavaScript) and how these can be utilised to maximise SEO potential.