2014 is the ‘Year of the Horse’ in the Chinese calendar and as we gallop towards our Hong Kong office opening in April, we thought it only right that we get acquainted with the Chinese market and attend the ‘The China Business Awards Dinner and China Bites Seminar’ at The Lowry Theatre in Media City on Salford Quays. Home to the new BBC studios, ITV studios and many digital agencies, media houses and production companies and of course not forgetting the new Coronation Street set! Talk about a meeting of the East and West!
The ‘North West China Awards’ were open to companies and organisations in the North West who have made a significant contribution to developing business or collaborative links with mainland China, Hong Kong and/or Taiwan during 2013, and to our surprise and excitement there were many.
We were joined on our table by Edward from MornFlakes who was a nominee & finalist in the ‘Greater China Business Award’. Our friends Ben Hui from Language and Philomena Chen, who were instrumental in connecting us to the right contacts when opening our new venture in Hong Kong. Also our close business partners WRG Live who we work closely with in both our Manchester and London offices, who were up for awards too. So it was definitely a full house.
The food was delightful! We had an array of Chinese starters which included my favourite - Hot & Sour soup! Which was followed by salmon and a tasty dessert.
It was an excellent opportunity to experience first hand the diverse mix of businesses who have successfully traded with and operated in China. They ranged from manufacturers, to live event agencies, accountants and recruitment companies. With China rapidly becoming the number one market in the world, it's certainly a very important step for the become brand to be involved with South East’s expanding creative sectors. It's certainly an exciting time for us!
The evening ended with a huge round of applause for all nominees and winners, then some networking and a well deserved glass of vino or two! I even got to brush up on some of my Chinese before my trip in April! Zàijiàn!