Digital Media ManagerCompany Description
The focus of the business is to unite the digital and technology world through creativity, with the aim of providing a variety of marketing solutions to enterprise level clients.
They a multi-award-winning outfit with global offices. In Australia, they have offices in Sydney and Melbourne, with Sydney being the head office.
We are looking for a Digital Media Manager who comes from a hands-on performance marketing background with experience in SEM & SEO; who can come on board and lead the media planning and buying for Tier1 clients.
- Planning digital media campaigns and strategising the best way to split media spend.
- Setting up digital media campaigns (i.e. buying the media), including setting up Google shopping feeds,
- Continuous analysis and optimization of campaigns
- Work closely with the internal creative team to influence and develop creativity and innovation.
- Setting up website measurement plans and implementing tagging
- Experience managing large media budgets across multiple clients
- Be proficient in AdWords, Display Advertising and Remarketing
- Solid knowledge of SEO, Content Marketing and PPC
- Ability to analyse reporting data to identify areas of opportunity and utilize conversion rate optimisation tactics.
- Data analytics and reporting experience (platforms including Google Analytics & Adobe/Omniture)
- Ability to maximise account automation and scale CPA performance
- Ability to forecast likely traffic and sales based on planning a digital media campaign